William Hill to "tap into" Silicon Roundabout ecosystem to fuel digital creativity
UK bookmaker William Hill has launched a technological “centre of excellence” in East London’s tech scene Silicon Roundabout to drive digital product creativity – the first FTSE 100 company to do so.
The brand has opened a 6,000 square foot office located in the capital’s tech development community in Shoreditch, with an initial 40 staff.
The launch marks a “significant” step in the brand’s history, and the first FTSE 100 company to move into the Silicon Roundabout area.
Andrew Lee, managing director of William Hill online, said the aim is to “tap into” Shoreditch’s ecosystem of development talent.
“Our goal is to provide a unique and exciting experience for our customers through digital innovation and differentiation – being in Shoreditch, at the heart of Europe’s technical expertise, will help us achieve that,” he said.
Mobile has been earmarked as a particular priority for the brand, as it looks to capitalise on its existing mobile product portfolio. It has kicked off a major recruitment drive for mobile developers to work in the new offices.
“We are the first gaming company to move into Shoreditch, because it is clear the very best talent in Europe is based here – it lives and breathes innovation.
“Mobile technology is moving rapidly – the frequency is quicker, the scope broader – so being in Shoreditch gives us the best possible chance to anticipate and prepare for future developments, by hiring the brightest minds in the country,” said Lee.
The Shoreditch-based hub has launched with 40 staff, and will complement the brand's international online operations in Leeds, London, Gibraltar, Tel Aviv, Sydney and Las Vegas.
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