The Daily Mail set to launch website in Australia
The Daily Mail's website, Mail Online, already proving a great success in America, has announced that it is to launch in Australia in early 2014.The website has become the world’s best read news website, claiming to receieve 57.3 million monthly visitors globally, although its agenda and editorial line has drawn criticism .The new venture will aim to bring ‘original Australian content’ to the site in partnership with the Nine Entertainment Company.“The Daily Mail has been one of the world’s most influential and trusted news brands since its launch in the United Kingdom more than a century ago. I’m excited that we can now offer Australians a local version with a strong focus on editorial integrity and campaigning journalism,' said Martin Clarke, publisher of Mail Online.“This partnership with Mi9 makes complete sense to us. Two trusted brands with a commitment to journalism will offer stories that will set the agenda in Australia. We’ve had Australian readers for many years now, being able to provide them with the latest local news alongside the stories that matter from the Daily Mail’s reporters from around the globe, is extremely important to us.“With the Daily Mail Australia operating alongside the ninemsn team, we’re aiming to create the largest digital news team in the country. This will provide Australians with a richer offering of news, lifestyle and entertainment stories in the unique Mail Online style.”The Mail follows UK national broadsheet The Guardian, which launched a dedicated Australian edition in May this tear. The Mail has announced it will not be paywalled.Mark Britt, CEO, Mi9 said: “At Mi9 we’re committed to the future of digital media in Australia. While many of the industry’s players have been cutting back their editorial resources, we’re excited to be increasing our editorial footprint online.”David Gyngell, CEO of Nine Entertainment, added: “We’re no longer just a television network on the East Coast of Australia, but a diverse national digital media, entertainment and events company. We’re proud to offer leading television programming through Channel 9, Gem and Go, and the most trusted and timely news coverage across Nine News, ninemsn and in early 2014, Daily Mail Australia.“This joint venture, the recent acquisitions of the WIN television stations in Adelaide and Perth, and taking control of Mi9 have reinforced our strong commitment to providing a continuous source of news and entertainment across Australia.”The new venture will work out of NEC and Mi9’s offices in Sydney, and it currently recruiting for editorial staff.
The Daily Mail
Daily Mail Australia says it will be hiring 50 local journos, including an editor to be announce in a few weeks.
— Sally Jackson (@Sally_Jackson) November 27, 2013Daily Mail Australia to have a strong focus on "editorial integrity and campaigning journalism" HAHAHAHAHAHAHAHAHA http://t.co/UxqVhhYf9j”
— Laura Parker (@lauraannaparker) November 27, 2013
Wow re: DailyMail starting in Australia. The Daily Telegraph will be left looking like a cross between Reuters and Al Jazeera.
— Chris Finnigan (@ChrisFinnigan) November 27, 2013
Just because Australia doesn't have enough garbage MSM, we're now getting the Daily Mail online: The Daily Mail Song http://t.co/g35iDo1oFq
— Mel Thomas (@photogramel) November 27, 2013
.@Colvinius Daily Mail will be so happy to be completely free of ethics supervision in Oz. ZILCH media reform here. Be afraid, Oz citizens.
— margo kingston (@margokingston1) November 27, 2013