Skylanders releases its Collection Vault app with holiday sweepstakes campaign
Skylanders, the video game series published by Activision, has launched the Skylanders Collection Vault app in the iOS App Store with a Christmas Sweepstakes campaign.
The billion dollar Skylanders franchise pioneered the toys-to-life category in 2011, bridging the gap between the physical and virtual worlds across multiple platforms with e-connected toys. That year, it became the top-selling kids' videogame and has since evolved to comprise multiple genres.
Now, the new app allows players to manage their Skylanders toy collection as well as share and compare their toys with other fans.
To promote the app, Activision have launched a Holiday Wish List Sweepstakes.
Starting today, 27 November, users who download the app and create a wish list in the Skylanders Collection Vault can send their list to SkylandersCommunity@Activision.com.
Five winners will be awarded their wish list collection of up to 25 Skylanders SWAP Force toys.
"Skylanders SWAP Force is the highest-rated game in the Skylanders franchise to date, and the Skylanders Collection Vault app will be the perfect mobile companion for all Portal Masters looking to learn more about their favourite characters and get to know new Skylanders characters," said Josh Taub, senior vice president of product management at Activision.
"Skylanders continues to be the number one kids' video game franchise of 2013 and we have an ongoing commitment to provide our fans the best experience possible. We're excited to offer Skylanders fans the ability to immerse themselves in a completely digital version of their collections."
The deadline for entry to the Sweepstake is the 6 December.
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