Jaguar publishes Instagram video series in support of F-Type Coupe launch
Jaguar has published a series of short films as the centrepiece of a new Instagram Video campaign geared toward supporting its F-TYPE Coupe launch.
Nine clips in all will run through to 8 December, fleshing out the vehicles concept and features whilst driving consumer engagement and hype.
The footage will be shared across Jaguar’s Twitter, Google+, YouTube and Facebook channels and are themed on showing the vehicle being ‘hunted’ by people seeking to prevent its release.
A teaser trailer has already served to increase the brands Instagram followers in the run up to the cars official launch. The mini-series forms part of a wider #FromTheShadows social media campaign which has been devised in collaboration with We Are Social
Steve Cobelli, Global Digital Manager, Jaguar, said: “The mini series is the biggest Instagram activation we’ve done so far - the 15 second video format is ideal for revealing a little more of the F-TYPE Coupé’s story each time, but not so much as to give the end game away.”