The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Steven Raeburn, N/A

November 27, 2013 | 1 min read

Citibank has designed an inhouse promotional video, generated as a ‘combined effort’ between Nathan Earl and Citibank. The video promotes Citibank’s dining program.

Linda Duncombe, marketing spokesman at Citibank Australia said: “We want to cut through the noise and deliver a simple and rewarding message about our free bottle of award winning wine when you dine at Citibank Dining Program partner restaurants.”

The original tag line and idea seed was the brainchild of citibank’s Marcus Marchant.

“In a brainstorm earlier this year he asked us all to consider what content the team consume the most on YouTube and then everyone’s worst first date stories,” Cecilia Koong of PR firm Liquid Ideas told The Drum.

“We all agreed a video that had minimal branding with a focus on something that is common to all of us (dating) would have the best impact.

“Nathan then took our ideas and turned it into the finished product.”

The clip has debuted on Youtube.