We're an island people, insular by nature; and find it hard to see far-away cultures as relevant to our own. So the idea of showing one young mother's experience as if she were British rather than sub-Saharan Africa is strikingly powerful... helping us relate to her desperation meaningfully without feeling lectured.
Agency: Bartle Bogle Hegarty
Creative Director(s): John Hegarty
Creative Team: Shelley Smoler / Raphael Basckin TV Producer: Michelle Kendrick Film Prod Co: Academy Films
Director: Martin de Thurah
Producer: Dominic Thomas
Executive Producer: Simon Cooper
Dir of Photography: Lasse Frank
Post-Prod House: The Mill
Editing House: Rock Paper Scissors
Audio House: Grand Central
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