Turkish telecoms provider Turkcell unveils customer-focussed site designed by R/GA London
Turkish telecoms provider Turkcell has engaged R/GA London to develop its new web platform focussed on delivering customer value via personalisation and content curation.
During the design process R/GA London placed emphasis on the creation of prototypes, leveraging a range of prototyping solutions – from sketches to low-fi prototypes to fully interactive prototypes – to illustrate and sell ideas to the brand.
The new site is designed to enhance the customer experience and aims to cement Turkcell’s role in people’s day-to-day lives, and is reflective of Turkecell’s position in the local market.
“The launch of the site has a potential to redefine how Telco brands position their relationships with customers, not only in Turkey but also globally,” said Ilia Uvarov, creative director at R/GA London.
R/GA London has created the site to work as a strong platform for the brand’s evolving presence in the marketplace, handling both corporate communications and e-commerce.
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R/GA London, the European hub of the R/GA network, is a full-service agency that, through the creation of products, services and communications, constantly seeks...
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