Sydney and NZ agencies team up for Lego Christmas campaign
Sydney creative agency Airborne has partnered up with UM and New Zealand’s Draftfcb to deliver the forthcoming seasonal campaign for Lego Australia.
'Santa's Little Helper'
The campaign is designed to simultaneously target children and their parents.
"The challenge for the agencies was to build on previous years' Christmas campaigns and execute a campaign that engages both children and adult audiences in the Christmas spirit,” said Caroline Squire, director of marketing for Lego Australia and New Zealand.
“I think we have achieved this by integrating a wide selection of media channels that collectively deliver relevant, emotive messaging."
The campaign is executed via two TV commercials, an interactive website and a mobile platform featuring Lego character ‘Santa's Little Helper’.
The campaign extends across animated outdoor panels, in print advertising and in-store displays.