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Tablets Cyber Monday Tradedoubler

Purchases made via a tablet are 5% higher on ‘Super Tablet Sunday’ than ‘Cyber Monday’

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By Ishbel Macleod, PR and social media consultant

November 26, 2013 | 1 min read

UK retailers should be preparing for ‘Super Tablet Sunday’ as well as ‘Cyber Monday’, in the run up to the busy online Christmas trading period, research from Tradedoubler has found.

Tradedoubler data shows that total online sales on Cyber Monday in 2012 were 25 per cent higher than the previous day. However, the same data also reveals that tablet users are more likely to shop online on the first Sunday of December, Super Tablet Sunday.

Neil Ranatunga, head of mobile UK and Ireland at Tradedoubler, comments: “Tablets are the ultimate device for making those convenient purchases while chilling on the sofa, and Sunday is typically a relaxing day. Therefore, retailers must plan and map their advertising strategy against consumers’ purchasing habits to target tablet users over the busy festive cyber period, to optimise their sales opportunities on ‘Super Tablet Sunday’ as well as ‘Mega Monday’.”

In 2012, tablet purchases made up 74 per cent of mobile sales on Super Tablet Sunday, and this dropped to 69 per cent on Cyber Monday.

The research comes from Tradedoubler's data.

Tablets Cyber Monday Tradedoubler

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