ISBA welcomes Twitter’s age-gating controls for alcohol campaigns
The ISBA has welcomed the move from Twitter to introduce age-gating controls, allowing alcohol advertisers in the UK to run campaigns to an audience that is strictly 18 or over.
The move will ban underage users to follow alcohol brands, with Bud Light, Jim Beam, Knob Creek, Heineken and Bacardi amongst those launching the new checks.
Ian Twinn, ISBA’s director of public affairs, said: “Twitter has gone a long way to address concerns from advertisers that the level of age-gated protection afforded to visitors on their own websites was not matched by Twitter.
“The new system was announced in the US yesterday, and ISBA will be canvassing members’ views on its progress.”
Previously, users were just asked their date of birth.