Holt unveils new Sydney city Christmas brand identity
Design studio Holt has unveiled a new graphic emblem for the City of Sydney which is being rolled out as the city’s Christmas brand logo.
Sydney's new Christmas city brand
The branding is set to appear on metrolights, city flags, banners, posters, print and online advertising, website, promotional collateral and a range of digital applications.
"The star is an iconic motif for Christmas, with strong historical, religious and secular associations, which gives it broad appeal across the community,” said designer Christopher Holt.
"From a design perspective, the idea was to create depth and more detail to deliver a strong visual impact. The colour palette is deliberately bright, which in concert with the dogmatically geometric, faceted design, produces a highly festive mood. The use of large numbers of bold tones is inspired by the work of painter Josef Albers and produces an effect where the colours interact with each other.
"The intricate nature of the design intends to provide flexibility for the in-house team who will roll out the star. There is scope to pair more colours together to produce numerous nuanced executions, which they will do across a huge of array of applications."
Steve Howlett, design manager at the City of Sydney said: "The City of Sydney is committed to building a city that competes on the world stage. We're known globally for our New Year's Eve celebrations and our vision is to produce a Christmas experience that delivers the same commercial and community returns for businesses, visitors and the people who live and work in Sydney.
"The visual communications are a pivotal aspect of that experience. The emblem representing this time in the city must clearly embody that objective."
The brand identity has already commenced its rollout on city banners and poster shelters in Sydney’s CBD.