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Y&R acquires majority stake in Plasenta Conversation Agency

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By Ishbel Macleod, PR and social media consultant

November 25, 2013 | 1 min read

WPP’s Y&R has acquireed a majority stake in social media agency Plasenta Conversation Agency.

Plasenta Conversation Agency specialises in social media monitoring and management and digital media projects for Turkish and international markets.

This investment continues WPP’s strategy of developing its services in fast growing markets and sectors, such as the Next 11 (which includes Turkey), where WPP employs 10,000 people and generates revenues of $800m.

Plasenta Conversation Agency's unaudited revenues for the year ended 31 December 2012 were TRY 3.5 million.

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WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was...

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