The Drum, in association with Synergist, brings you a round-up of some of the latest interesting Christmas creative work.
Ho Ho Ho! In a very special Christmas-themed Creative Round-Up The Drum, in association with Synergist, brings you an early Christmas present with all the very best festive campaigns, packaging design, apps and more in one place. As always with the Creative Round-Up you can vote for the work you like best with the winners to feature in the next issue of The Drum (13 December). Submit your vote before Wednesday 4 December to ensure your favourite doesn't end up on the naughty list. To submit work for future publication contact email@example.com, the Creative Round-Up will resume as normal in January 2014.
RKCR/Y&R: Marks & Spencer 'Magic & Sparkle' Christmas 2013 campaign
Brand: Marks & Spencer Title: Magic & Sparkle: Christmas 2013Agency: RKCR/Y&RAgency Website: http://www.rkcryr.comCreative Director: RKCR/Y&RAdditional Credits: Director: Johan RenckPublished: November 2013Short Rationale (optional): Starring a stellar British cast of Rosie Huntington-Whitely, David Gandy and Helena Bonham-Carter, this year’s ad takes viewers on a spectacular, Christmassy, visual journey inspired by some of our most loved fairy tales. From Alice in Wonderland to The Wizard of Oz, the campaign revives the famous M&S ‘Magic & Sparkle’ catchphrase, encouraging customers to ‘Believe in Magic & Sparkle’ as it takes them through an array of wondrous settings that highlight the wide range of festive products available this season.
23red: Bluewater 'Christmas is here' print ad
Brand: BluewaterTitle: Christmas is hereAgency: 23redAgency Website: http://www.23red.comCreative Director: Sean KinmontArt Director: Tristan CavanaghCopywriter: Louise HartPhotographer: TapestryAdditional Credits: Designer: Phil WaterhouseMedia Agency: Blue TigerMedia Planner: Adam OutlawProduction Company: icreateDirector: Steve MeredithAudio Post Production: F Great StudiosPost Production: F Great Studios
Starbucks Global Brand and Creative Studios: Starbucks Holiday 13
Brand: Starbucks Title: Holiday 13Agency: Starbucks Global Brand and Creative StudiosSenior Vice President: Terry DavenportCreative Director Packaging and Merchandise: Mike PeckCreative Director In-Store Promotions: Toki WolfPublished: October 2013Short Rationale (optional): “The red cups have taken on almost a cultural role, at least in the US, and now in a lot of other markets around the world as well. When the cups turns red at Starbucks, that’s one of the first cues that the holidays are upon us. The emotional connection that our store partners (employees) have when they open that first box of the red cups and start using them that first day, and the emotional connection they see from their customers, that’s what we strive for. They see that surprise and excitement: ‘Oh, the red cups are at Starbucks!’ It’s really special and all of us in the studio feel privileged to do the work that can create such an emotional moment and connection in our stores between our partners and our customers,” said Terry Davenport, senior vice president, global brand and creative studios at Starbucks. The entire Starbucks Global Creative studio, made up of 120 people, had a hand in creating Starbucks holiday, with the new red cups is how different from previous years. Absent are any of the seasonal characters that have been the focus of the past three years of Starbucks holiday packaging. This year, Starbucks has chosen to create an entirely new holiday design language that is centered around the best gift Starbucks could give: coffee.
TBWA: Lidl 'Lidl Things Christmas' campaign
Brand: Lidl Title(s): Lidl ChristmasAgency: TBWAAgency Website: http://www.tbwa-london.comCreative Director: TBWAPublished: October 2013
WE ARE Pi: LEGO 'Let’s Build'
Brand: LEGOTitle(s): Let’s BuildAgency: WE ARE PiAgency Website: http://www.wearepi.com MD: Alex Bennet GrantCreative Director: Rick Chant, Barney HobsonAdditional Credits: Executive Producer: Jamie Nami KimProduction Company: Bare FilmsDirector: Joanna BaileyPublished: November 2013
krow: Pets at Home 'DreamScanner' app
Brand: Pets at HomeTitle: DreamScanner AppAgency: krowAgency Website: http://www.krowcommunications.comCreatives: Nick Hastings, Rob Turner, Dave WestlandProducers: Nazima Pathan, Desiree BorsDigital team: Lead developer: Andy Booth Head of Creative: Martin DonnellyInteractive Systems Developer: Sean Duffy Creative Director: Alex AcostaDeveloper: Tom Sanderson3D Artist: Devon McFarlaneCreative: Joe Mitchelmore Art Director: Dan Westwood Developer: Daniel McEwen Short Rationale (optional): Raise awareness of Pets at Home’s Christmas range and wider accessories offer on a low budget.
Design Bridge: Lyle’s Golden Syrup Limited Edition Festive Tin
Brand: Lyle’s Golden SyrupTitle(s): Limited Edition Festive TinHeadline and copy text (in English): Limited edition festive Lyle’s Golden Syrup Festive Tin by Design BridgeAgency: Design Bridge, London, UKAgency website: http://www.designbridge.comCreative Director: Asa Cook, Antonia ElliotCopywriter: Holly KieltyAdditional credits: Designers: Melissa Preston, Sapphire Wosko, Jonathan Ferriday, Gavin Daniels Published: Nov 2013Short rationale (optional): Marking a long-standing relationship with Tate & Lyle Sugars, this is the third project of its type by Design Bridge, following successful limited edition tin designs in 2012 marking the Queen’s Diamond Jubilee and Halloween. The challenge was to celebrate Christmas whilst retaining the brand’s core equities such as the iconic arch shape, classic lettering style and Victorian detailing.
VCCP Blue: Asda 'Snowmen' and 'Wine Lovers' TV ads
Brand: AsdaTitle(s): Snowmen/Wine Lovers Agency: VCCP BlueAgency Website: http://www.vccp.comCreative Director: Mark OrbineArt Director: Mark OrbineCopywriter: Jonathan Thake Additional Credits: Agency Producer: Vanessa Butcher, Carly OwenPlanner: Matt WyattMedia Agency: CaratMedia Planner: CaratProduction Company: Park VillageDirector: Alan FrielPost Production: Rushes Audio Post Production: Wave
The Wensleydale Creamery: The Snowman, The Snowdog and Father Christmas packaging
Brand: The Wensleydale CreameryTitle(s): The Snowman, The Snowdog and Father Christmas packagingAgency: The Wensleydale CreameryIllustrator: Raymond BriggsPublished: October 2013Short Rationale (optional): The Wensleydale Creamery, maker of the renowned Yorkshire Wensleydale cheese, has secured its long-standing licence deal with The Copyrights Group, Snowman Enterprises and Channel 4, allowing the Dales-based cheese-maker to produce miniature character shaped waxed cheese truckles bearing the famous illustrations of Raymond Briggs’ Christmas characters.The deal will see The Wensleydale Creamery once again produce its popular The Snowman and Father Christmas character shaped waxed cheese truckles, with the addition of a third festive character, The Snowdog, following the huge success of The Snowman and The Snowdog film released in December 2012.
BBH: Waitrose 'The story of giving back'
Brand: WaitroseTitle(s): The story of giving back Agency: BBHAgency Website: http://www.bartleboglehegarty.com Published: November 2013Short Rationale (optional): ‘The Story of Giving Back’ advert is the first of a series of seasonal TV adverts from Waitrose and will air throughout the Christmas season.
CHI&Partners: Argos 'Gift for Santa' TV creative
Brand: ArgosTitle(s): Gift for SantaAgency: CHI&PartnersAgency Website: http://www.chiandpartners.comCreative Director: Tony DurstonAdditional Credits: Creatives: Matt Searle & Sarah Levitt ECD: Jon BurleyPlanner: Sarah Clark Media agency: MindshareMedia planner: Scott TaylorTV Producer: Amy CracknellFilm production company: SmugglerDirector: Neil HarrisProducer: Jason ScanlonPost-production: George Roper @FramestoreEditor: John Mayes Marshall StreetAudio post-production: Tony Rapaccoli @ WavePublished: November 2013
The Brooklyn Brothers: TK Maxx 'The Moment'
Brand: TK MaxxTitle(s): The MomentHeadline and copy text (in English): Gifts as unique as they areAgency: The Brooklyn Brothers, London, UKAgency website: http://www.thebrooklynbrothers.comCreative Director: Nick BellArt Director: Nick BellCopywriter: Nick BellAdditional credits: Edit: Marshall Street EditorsMusic: Platinum RyePublished: November 2013Short rationale (optional): In the week that Debenhams, M&S and John Lewis launch their Christmas ads, TK Maxx is giving the big boys a run for their money, launching a commercial that focuses on the real emotion of Christmas and the genuine joy created by the gifts we give to our family and friends. The spot centres around ‘the moment’ of gift giving, when everyone hopes that all the planning and effort results in your loved ones genuinely adoring the gift you’ve chosen for them. The Brooklyn Brothers & TK Maxx chose awarded TV & Film Director James Strong to direct the commercial to deliver ‘real & genuine’ emotions from people receiving gifts they love.
Turn Key: Eden Shopping Centre 'Discover Your Eden' Christmas 2013
Brand: Eden Shopping Centre, High WycombeTitle(s): Discover Your EdenAgency: Turn Key, Leeds, United Kingdom Agency website: http://www.turn-key.coCreative Director: Richard Colvill Art Director: Sean SimmondsIllustrator: Sean SimmondsPhotographer: Guy FarrowAdditional credits: Project Manager: Leanne SewardPublished: September 2013Short rationale (optional): Our objective was to create a new campaign for Eden that was inviting, intriguing, aspirational and reflective of the centre’s premium range of shops, food and entertainment outlets whilst fitting with the ‘Discover Your Eden’ proposition and bringing this fashionable shopping destination to life. The campaign had to be flexible enough to showcase a range of hero products as seasonal trends change throughout the year and it needed to make the centre stand out from their competitors with compelling creative to encourage first time visits.
St Luke’s: Littlewoods 'Post Box' creative
Brand: LittlewoodsTitle(s): Post BoxAgency: St Luke’s Agency Website: http://www.stlukes.co.ukCreative Director: Julian Vizard, Alan YoungAdditional Credits: Production Company: PartizanDirector: Michael Gracey Published: November 2013
McCann Manchester: Aldi Christmas 2013
Brand: AldiTitle(s): Aldi Christmas 2013Agency: McCann ManchesterAgency Website: http://www.mccannmanchester.comPublished: November 2013Short Rationale (optional): McCann Manchester has launched a series of new festive TV commercials for its clients Aldi UK and Aldi Ireland. Building on the highly successful “Like Brands” campaign, the new commercials feature some familiar and not so familiar faces, with everyone sure to have their own favourite. The new 30 second ‘Like Brands. Only Cheaper.’ commercial will run across ITV, ITV 2, Channel 4, E4, Channel 5 and Sky channels. With movie style blockbuster ads usually dominating the airwaves over the festive period, the Aldi campaign aims to cut through and reach consumers with its clear cut and simple message, featuring members of the public saying they like both branded products and Aldi’s comparative own brand products at greatly reduced prices.
Burberry: From Burberry with Love Christmas campaign
Brand: BurberryTitle(s): From Burberry with LoveAgency: BurberryCreative Director: Christopher BaileyPublished: November 2013
Fallon London: Cadbury Dairy Milk 'Unwrap Christmas Joy with Cadbury Dairy Milk'
Brand: Cadbury Dairy MilkTitle(s): Unwrap Christmas Joy with Cadbury Dairy MilkAgency: Fallon London Agency Website: http://www.fallon.co.ukExecutive Creative Director: Santiago LuceroAdditional Credits: Creative Team: Thom Glover, Eoin McLaughlinProducer: Lisa MasonDirector: Kim GehrigProduction Company: Somesuch & CoProduction Co Producer: James WatersEditor: Art Jones @ Work PostEdit Assistant: Ellie McNaughton VFX: MPCVFX Producer: Marianna Bruynseels VFX Supervisor: Bill McNamaraGrade: MPCColourist: Aline SinquinMusic: Darlene Love ‘Marshmallow World’Music Search Company: Soundtree MusicSound Design: Jack Sedgwick @ Wave Sound StudiosSound Producer: Rebecca Boswell
AMV BBDO: Sainsbury’s 'Christmas in a Day'
Brand: Sainsbury’sTitle(s): Christmas in a DayAgency: AMV BBDOAgency Website: http://www.amvbbdo.comCreative Director: Tony Strong, Mark DurbanArt Director: Colin JonesCopywriter: Phil Martin, Mike HannettAdditional Credits: Agency Planner: Craig Mawdsley, Sophie Lewis, Cat WilesAgency Account Man: Gemma FindlayAgency Producer: Suzy MacGregorMedia Agency: Ominicom Media Agency, PHDMedia Planner: Charlotte WellsProduction Company: RSA Films and Scott Free FilmsProduction Company Producer: Debbie GarveyPost Production Company: The LabAudio Post Production: WavePublished: November 2013
Sheridan&Co: Clarins store display
Brand: ClarinsHeadline and copy text (in English): Sheridan&Co worked alongside Clarins’ own in-house design team for Christmas 2013 displayAgency: Sheridan&CoAgency website: http://www.sheridanandco.com/ Creative Director: Lucy Bradshaw, Visual Merchandising Designer, Clarins (UK) LtdPhotographer: Gary SummersPublished: November 2013
DKLW Lowe: Morrisons 'Be our Guest'
Brand: MorrisonsTitle(s): Be our GuestAgency: DLKW LoweAgency Website: http://www.dlkwlowe.comCreative Director: Tom HudsonCreative: David Adamson, Richard PrenticeProduction Co: Smuggler Director: PsyopPublished: November 2013
adam&eveddb: Harvey Nichols 'Sorry I Spent It On Myself' campaign
Brand: Harvey Nichols Title(s): Sorry I Spent It On Myself Agency: adam&eveddbAgency Website: http://www.adamandeveddb.comExecutive Creative Directors: Ben Tollet, Emer Stamp, Ben PriestArt director: Richard BrimCopywriter: Daniel FisherAdditional Credits: Account Team: Business Director: Paul Billingsley Account Manager: Kannayo Okolie Planner: Jessica LovellProduct Design and Design: Alex FairmanCreative Producer: Kirsty HarrisProducer:‘Range’ film: Daniel Moorey‘Sorry, I Spent It On Myself’: Victoria KeenanMedia agency: RocketProduction company:‘Range’ film - Siobhan Squire‘Sorry, I Spent It On Myself’ film - OutsiderDirector:‘Range’ film - James Day‘Sorry, I Spent It On Myself’ film - James RouseEditor (‘Sorry, I spent It On Myself’ film): Bill SmedleySoundtrack name and composer (‘Sorry, I spent It On Myself’ film):Title: Silent NightComposer: Stuart HancockMusic Production Company: SIREN @ Factory LtdPublisher: SIREN Publishing LtdPost-production: MPCAudio post-production: Factory StudiosPublished: November 2013
JWT: Debenhams 'Wishes made fabulous' TV ad
Brand: DebenhamsTitle(s): Wishes made fabulous Agency: JWTAgency Website: http://www.jwt.co.ukCreative Director: Russell RamsayAdditional Credits: Creative: Hannah Ford, Ronnie VleckTV Producer: Doug WadeProduction Company: Nice Shirt FilmsDirector: Stuart DouglasProducer: Richard MartinPhotography: Stuart Douglas, Alex ReidPost Production: GPSGrading: Raised by WolvesEditing House: The QuarryEditor: Jonnie ScarlettPublished: November 2013
Mother: Boots UK Christmas 2013
Brand: Boots UKTitle(s): Christmas 2013Agency: MotherAgency Website: http://www.motherlondon.comCreative Director: MotherAdditional Credits: Director: Jeff LabbeProduction Company: SonnyProducer: Alicia RichardsPost Production: MPCAudio Post Production: FactorySound: Design FactoryMusic Arrangement: Bronski Beat Small Town BoyDoP: Tom TownendPublished: November 2013Short Rationale (optional): This Christmas, Boots UK hopes to inspire the nation to make all those special someones feel good in return. The hero of the ad is a teenage ‘hoody’, not playing knock-a-door run as it first appears but actually hand-delivering thoughtful gifts to all those who have touched his life and made him feel good throughout the year. From the Philips groomer for the bushy eye-browed teacher who helped him pass his Maths exam, to the Marc Jacobs perfume for ‘the fittest girl in year ten’, to the No7 gift for the lady who believed in him enough to offer him his first Saturday job, the advert shows the breadth and variety of gifts available at Boots UK.
WCRS: Sky Christmas
Brand: SkyTitle(s): ChristmasAgency: WCRSAgency Website: http://www.wcrs.comSky Creative Director: Barry SkolnickWCRS Creative Director: Leon Jaume, Jo MooreDirector/Animator: Ivan BirdProducer: Lucy SherwoodProduction Company: Rattling StickBrand Agency: VenturethreeMedia Agency: MediacomSocial Media Agency: SapientNitroPublished: November 2013
Karmarama: Costa Coffee's Costa Christmas
Brand: Costa CoffeeTitle(s): Costa ChristmasHeadline and copy text (in English): Little Moments of Festive FunAgency: Karmarama, London, UKAgency website: http://www.karmarama.com/Creative Director: Jon IredaleDesigner: Elizabeth ‘Boo’ BairdCopywriter: Liz BrownIllustrator: Paper Artist: Laura Hopewell (www.scoutshonour.co.uk)Photographer: Gareth Sambidge Photography, rep by ProcessAdditional credits: Planning: Will HodgeAccount Team: Lucy Hudson, Courtney RobertsonPublished: November 2013
adam&eveddb: John Lewis 'The bear and the hare'
Brand: John LewisTitle(s): The bear and the hareAgency: adam&eveddbAgency Website: http://www.adamandeveddb.comPublished: November 2013 Short Rationale (optional): ‘The Bear & The Hare’ takes the form of an animated woodland tale which tells a classic story of friendship at Christmas - building on the longstanding John Lewis theme of finding the perfect gift for those you care about. It is John Lewis’ most integrated Christmas campaign yet, encompassing an eBook and hardback book, Christmas card maker, YouTube competition, social media, in-store and windows, merchandise, digital outdoor projection and soundtrack single.
Bartle Bogle Hegarty: Baileys 'The Nutcracker'
Brand: BaileysTitle(s): The NutcrackerAgency: Bartle Bogle HegartyAgency Website: http://www.bartleboglehegarty.comCreative Director: David KolbuszAdditional Credits: Creative Team: Ed Cole, Lewis MooneyTV Producer: Victoria BaldacchinoFilm Production Company: Rattling StickDirector: Ringan LedwidgeProducer: Sally HumphriesDirector of Photography: Ben SeresinProduction Manager: Lucy BoothPost Production House: The MillEditing House: WorkEditor: Richard OrrickAudio House: WavePublished: November 2013
Bluemarlin: ZEO Tingle Bells packaging
Brand: ZEO Tingle BellsHeadline and copy text (in English): Bluemarlin wrap ZEO up for ChristmasAgency: Bluemarlin, London, United KingdomAgency website: http://www.bluemarlinbd.comCreative Director: Simon PendryPublished: November 2013Short rationale (optional): The variant’s name, “Tingle Bells” plays to the signature tingling and warming sensation the brand delivers. The design reflects this by embodying the sentiments of warmth, cosiness and cheer. Taking its inspiration from retro-style Christmas jumpers, the festive new look features a ‘knitted’ logo and a snowflake ‘stitched’ on to the cap. Metallic gold labels compliment the mesmerising sparkle of the beverage, which is created by an all-natural gold mineral.
Joint London: Google Nexus
Brand: Google NexusAgency: Joint LondonAgency Website: http://www.jointlondon.comCreative Director: Damon CollinsAdditional Credits: TV Producer: Miles NathanFilm Prod Co: Thomas ThomasDirector: Kevin Thomas Producer: Trent Simpson Executive Producer: Philippa ThomasDirector of Photography: Bob Pendar-HughesProduction Manager: Matt BulaitisPost Production House: The Mill/Big BuoyEditing House: The QuarryEditor: Scot CraneAudio House: FactoryPublished: November 2013
Corinthia Hotel: Three-metre edible Christmas Tree at Corinthia Hotel London
Brand: Corinthia HotelTitle(s): Three-metre edible Christmas Tree at Corinthia Hotel LondonPhotographer: Jack HardyPublished: November 2013Short Rationale (optional): An army of 12 pastry chefs are baking and assembling 5,000 gingerbread cookies on an acrylic structure for of a 3-metre high edible Christmas tree. Head Pastry Chef Kimberly Lin-McCartney said: “This tree’s a giant – it’s taking over our kitchen.” Ingredients needed include 80k flour, 48k golden syrup, 20k sugar, and 3k cinnamon. In addition 180 egg yolks, 5 litres of milk, plus various measures of baking powder, cloves, nutmeg, and cardamom. The tree will be decorated with handmade baubles and edible holly leaves sprinkled in shimmer powder. Corinthia Hotel London last week took delivery of the main structure for the tree which is three metres high and two metres wide. Guests to the hotel will be able to enjoy the tree from 29 November.
DLKW Lowe: : NHS Blood and Transplant 'All I want for Christmas is…a pint of blood'
Brand: NHS Blood and TransplantTitle(s): All I want for Christmas is…a pint of bloodAgency: DLKW LoweAgency Website: http://www.dlkwlowe.comExecutive Creative Director/Creative Director: Richard Denney, Dave Henderson, Phil Cockrell, Graham StoreyAdditional Credits: Creative Team: Christian Sewell, Andy McAnaney Planner: Lucian TrestlerAgency Producer: Charlotte StirrupMedia Agency: ZenithOptimedia/M4C Production Company: Independent FilmsDirector: Henry MasonEditor: David Webb at Final CutPost Production: MPCAudio Post Production: Pure SohoClient PR: The Red ConsultancyMedia Buying: M4CDigital Agency: twentysixPublished: November 2013
Coley Porter Bell: The Co-operative Food Christmas identity
Brand: The Co-operative FoodTitle(s): Christmas identity Agency: Coley Porter Bell, London, UKAgency website: http://www.cpb.co.ukCreative Director: Stephen BellArt Director: Carolyn Sweet, Clare Taylor, Alex ButenkoPublished: November 2013Short rationale (optional): The new identity It is featured on The Co-operative’s standard food range, based on the ‘Loved by us ‘design strategy created by the agency earlier this year to showcase the retailer’s food credentials and to appeal to younger consumers. It aims to add a warm, homely and charming feel to The Co-operative’s Christmas food range. with a lively new script set on a pastel green background. Some of the new letters in the identity were drawn from scratch. Others are embellishments of classic type-faces. The identity also appears on point-of-sale material and in-store decorations.
Smith & Milton: Warburtons Christmas packaging
Brand: WarburtonsTitle(s): Christmas Wax packagingHeadline and copy text (in English): Smith & Milton creates Christmas-themed packs for Warburtons Wax loaves rangeSmith & Milton has designed the new Christmas wax wrap packaging for Warburtons, the UK’s number one bakery brand, to drive interest and excitement over the festive period. Smith & Milton was briefed to bring a festive look to the packaging, while keeping the original colour palette for the background of the packs for recognition.The packs have been designed to give the appearance of a present waiting to be unwrapped, featuring iconic festive images such as Christmas trees, stockings, holly and snowflakes and finished off with ribbons, bows and gift tags with the brand sign off: From our family to yours. The Christmas-themed wax paper also has the benefit for consumers to be reused as wrapping paper.Agency: Smith & Milton, London, UKAgency website: http://www.smithandmilton.com/ Creative Director: Steven AndersonLead Designer: Ruth PearsonDesigner: Katie PieczenkoProduction: Kevin O’BrienClient lead: Ed HenryProject Management: Molly ThornberryPublished: November 2013Short rationale (optional): Darren Littler, innovation and renovation director at Warburtons, said: “Our iconic wax loaves are unique to the bread category in that they are wrapped in wax paper with bright, distinctive colours. Consumers tell us the wax paper reminds them of opening a present so we built upon this insight to re- design the packs for Christmas which we believe will be really impactful in store and create some festive cheer to our consumers.”Steven Anderson, group creative director at Smith & Milton, added: “The brief was a really exciting one to work on and it was important to keep the packs recognisable but also create excitement and impact in the fixture. We didn’t want to complicate the packaging too much, as otherwise it wouldn’t fit with the nature of the product. We opted for a traditionally festive, colourful design which we hope will be in many consumers’ homes this Christmas.”
Wieden + Kennedy: Tesco Christmas 2013
Brand: TescoTitle(s): Christmas 2013Agency: Wieden + Kennedy Agency Website: http://www.wk.comCreative Director: Dan Norris, Ray ShaughnessyCreative: Sophie Bodoh, Dagmar HooglandAdditional Credits: TV Producer: James GuyProduction Co: Tomboy FilmsDirector: John CrowleyMusic Production: Major TomPublished: November 2013
Laura Boast: Christmas card design
Brand: Laura BoastTitle: SnowburstAgency: Laura Boast, ManchesterAgency Website: http://www.lauraboast.co.ukArt Direction, Design & Illustration: Laura BoastPaper stock: GF SmithPublished: December 2013Short Rationale: This self-promotional Christmas card is based on the idea of using three layers of semi-transparent paper to build one single image. The Z-fold format works perfectly to enable the snowflakes to engage and interlock with each other – as light passes through, it reveals the full image and creates an intriguing sense of depth – whilst the semi-transparent paper forms a frosty atmospheric background. Inspired by nature – I wanted to capture an iconic element of Christmas that could be refined into a dynamic, bold and colourful graphic. As the festive season begins, the snowflakes will be dispersed across the UK – designed to create a #snowburst.
Otherway: Pizza Express - The Doughball Christmas Song
Brand: PizzaExpress Title(s): The Dough Ball Christmas SongCreative agency credits:Creative Agency: Otherway, London, UKAgency website: http://www.otherway.com/Creative Director: OtherwayArt Director: OtherwayCopywriter: OtherwayProduction company credits: Director/Art Director: Ben&JuliaProducer: Richard SkinnerProduction Company: Skin FlicksLead Animator: Niels JanssonComposer: Nick FaberSong Writer: Joe TuckerPublished: November 2013Short rationale (optional):Pizza Express has worked with Otherway to develop a series of animations on their social media platforms around their famous Dough Balls. To support the launch of Pizza Express’ ‘Christmas Is Here’ new menu campaign a song and animated video was created of a family of Dough Balls telling a story about how some lucky Dough Balls become Snowball Dough Balls for Christmas.
Brothers & Sisters: Sellotape '12 Days of Christmas' TV ad
Brand: SellotapeTitle(s): 12 Days of Christmas Agency: Brothers & Sisters Agency Website: http://www.brothersandsisters.co.uk Creative Director: Brothers and SistersCopywriter: Brothers and SistersArt director: Brothers and SistersAdditional Credits: Media agency: TMS12Media planner: TMS12 Production company: Brothers and SistersDirector: Mathy & FranEditor: Joe ParsonsPost-production: Jack Robinson (Post) MPC (Grade) Soundtrack composer: Bing Crosby & The Andrew SistersAudio post-production: Jungle StudiosPublished: November 2013
Bwtîg: Bw Humbug!
Brand: BwtîgTitle: Bw Humbug!Agency: BwtîgAgency Website: http://www.bwtig.co.ukArt Direction & Design: Paul ThomasPaper stock: GF SmithPublished: December 2013Short Rationale (optional): Like the pleading cries of A Christmas Carol’s Ebenezer Scrooge, there are far too many proclamations of the death of print in our digital age. But, like Marley's ghost, there might just be more life in the old dog than one expects. Print? Dead? It’s all… Bw! (Boo!) Humbug! We believe you can’t beat a great piece of print. Using the opening lines of Dickens’ festive classic, we put our theory to the test.About us: We are Bwtîg. A specialist branding and design studio — with experience creating award winning designs for internationally renowned clients. We work to elevate every aspect of your brand — online and in the real world. Offering bespoke visual communication expertise, precisely tailored to you and your project. - Working internationally – Bwtîg is a Welsh translation of the word ‘boutique’, pronounced ‘boo-teeg’. -