RSPCA appoints Once We Were as its lead strategic partner as part of 10 year strategy
The RSPCA has appointed creative strategy business Once We Were as its lead strategic partner for its marketing and campaigns programme over the next three years.
The move comes as part of a 10 year strategy agreed by the charity in June, as It gears up for its 200th anniversary in 2024.
Once We Were will help create and roll out an omni-channel brand marketing strategy, which will align with the new 10 year strategy through which the RSPCA aims to improve a greater public understanding of its mission.
RSPCA deputy CEO John Grounds said: "Once We Were stood out because of their deep understanding of the ever-changing communications landscape and their commitment to brand story-telling in a digital world. Ending cruelty to animals is really about creating a more compassionate society and Once We Were clearly demonstrated not only their impressive analysis and insight but also their engagement and commitment to this challenge."
Following a four-way pitch, Once We Were, led by CEO Ian MacArthur, will become an integral part of the RSPCA's team.
MacArthur said: "This is a truly exciting time for us as a young agency. The RSPCA brief is a game changer and we are extremely proud to be involved in such ground breaking work."
The campaign will look to combine digital and content with more traditional media, with Mediacom as the media buying agency.
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