Crimestoppers has unveiled an eight week campaign in Sheffield with Transport Media, reminding the public to be vigilant over the Christmas period.
Launching today, the taxi campaign for the charity will include tipseat and taxi superside advertising.
The Crimestoppers name and contact number are accompanied by Twitter call-to-action.
CEO of Transport Media’s parent company Media Agency Group, Lee Dentith, said: “Taxi advertising will ensure that Crimestoppers gain visibility in key urban areas, successfully reaching their target audience of people who are away from their houses – particularly those who are using taxis to get home late at night when break-ins are more common.”
The ad urges the public ‘Don’t give your gifts to thieves. Keep them out of sight’.