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By The Drum Team, Editorial

November 22, 2013 | 1 min read

An old chap reminisces about the first time he saw a Christmas pudding being set alight when he was in the Navy and how this became a family tradition whenever he went home. As he tells us this, we're being shown a Taste the Difference pud, discreetly priced, being lit. A tasteful addition to a winning campaign.

Agency: Abbott Mead Vickers BBDO

Creative Director(s): Mike Durban / Tony Strong Creative Team: Phil Holbrook / Liam Donnelly TV Producer: Paul Goodwin Film Prod Co: The Sweet Shop

Director: Ed St. giles

Producer: Michaela Johnson

Post-Prod House: The Lab

Editing House: tenthree

Editor: Billy Mead

Audio House: Wave

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