A three-minute video from Dove is the most shared branded video of 2013, Unruly has found, attracting 4.24 million shares across Facebook, Twitter and the blogosphere since its launch in April.
The 2013 Top 20 Global Social Video Ads Chart from Unruly, unveiled today, ranks the branded videos with the most shares.
Unruly EMEA MD Phil Townend said: “Marketers are increasingly challenging the value of a view and instead are starting to focus on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases.
“Shares are the currency of social success and for leading brand marketers discovering how to create and distribute highly shareable content repeatedly and at scale is now at the top of their wish list.
“Dove succeeded in this by creating an ad that not only elicits strong emotions from consumers, but also gave its viewers a strong reason to share it with their social networks.”