DigitasLBi appoints strategy director
Gabriella Petter has joined DigitasLBi where she will take up the role of strategy director.
Gabriella Petter worked formerly with P&G brands at Proximity
She joins from Proximity where she undertook digital and social strategy for client Procter & Gamble.
“Gabriella brings a wealth of experience in CRM and digital, making her a valuable addition to our growing strategy team,” said Fern Miller, chief strategy and insight officer at DigitasLBi.
“In particular, her previous work with P&G will give her a strong foundation for working with FMCG brands here at DigitasLBi.”
Gabriella Petter said: “This new role gives me the opportunity to use my blend of digital, direct and data experience. I’m really looking forward to pushing the boundaries of what’s possible in digital to deliver against our clients’ business goals.”
Her new role give her responsibility for developing digital strategy.