Unilever launches global 'Project Sunlight' initiative to promote sustainable living
Unilever, Ogilvy & Mather and David have joined forces to launch Unilever Project Sunlight which aims to motivate millions to adopt a more sustainable lifestyle.
Timed to coincide with Universal Children’s Day in Brazil, India, Indonesia, the UK and US, the initiative hopes to make sustainable living both desirable and achievable by inspiring people, in particular parents, to join the growing community of people who want to make the world a better place for children and future generations.
Launching with a four-minute film created by David Latin America and Ogilvy & Mather London, Project Sunlight draws inspiration from the legacy of Unilever founder Lord Leverhulme, who believed he could change the world with a brand of soap he called Sunlight.
Over the course of the day the film will follow the sun around the globe debuting in each territory at dawn.
Ogilvy & Mather chairman and CEO Miles Young commented: "Unilever asked us to find a new way to talk about sustainability that would make the benefits real for ordinary people.
"Project Sunlight is founded on the principle that even small actions can make a big difference and that together, we can create a brighter future. We are honoured to be a part of such a positive and significant movement for the good of our client and our communities."
Unilever will mark the launch of Project Sunlight on Universal Children’s Day by helping two million children worldwide through its ongoing partnerships with World Food Programme, Save the Children and UNICEF that provide school meals, clean, safe drinking water and improved hygiene respectively.
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