VB gives away live cricket scoreboard in Ashes themed promotion
Beer brand Victoria Bitter has launched a promotion to give away Live Ashes Scoreboards which stream live scores direct from the ground into people's homes and workplaces.
Both versions of the VB scoreboard
The replica scoreboards will deliver live Ashes scores via Wifi.
"Hard working Aussie blokes love their summer cricket and can't wait for the Ashes but they may not have time to sit down and watch five days of Test Cricket, so we have developed the Live Ashes Scoreboard,” said Richard Oppy, general manager of Victoria Bitter.
The scoreboard also plays the Victoria Bitter theme song.
"Through the interactive App, the Scoreboard can even be used to keep score for your backyard cricket matches on rest days or at the tea break."
The campaign has an experiential outdoor execution, with giant scaled versions sited in Sydney, Brisbane and Melbourne, which are over 6 meters high and 15 meters wide.
The scoreboards can be won via an on-pack promotion.