Guardian Soulmates appoints Blue Rubicon for brand-building campaign ahead of 10th anniversary
Online dating website Guardian Soulmates has appointed Blue Rubicon to drive a brand campaign for its 10th online anniversary next year.
Appointment: Blue Rubicon will handle brand-building campaign
The appointment followed a competitive pitch and Blue Rubicon has been tasked with a 12-month creative brand-building campaign aimed at both existing and new users.
Jason Leonard, head of Soulmates, said: “Blue Rubicon’s thinking is based on sharp insights that demonstrate a clear understanding of our brand and our audience. We look forward to working with them.”
Guardian Soulmates – which is owned by Guardian News and Media – was launched as a print service in the 1990s but moved online in 2004.
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