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By Ishbel Macleod, PR and social media consultant

November 18, 2013 | 1 min read

Marks and Spencer has unveiled its food ad for Christmas, urging the public to ‘make Christmas delicious’.

This is the first of four Christmas food ads set to roll out for the retailer, featuring products such as its Ultimate Enchanted Forest Cake.

Patrick Bousquet-Chavanne, executive director of marketing and development at M&S, said: “This year we’ve said we want to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S. Our teams have worked together to create a holistic campaign with magic and sparkle woven into every detail.”

The ad continues the Alice in Wonderland theme of the main Christmas ad.

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