HTC conducts global PR review
HTC is conducting a global PR review for markets including US and Asia, after HTC's head of global public relations, Lorain Wong, resigned in October.
Ad Age reports that the review comes as HTC looks for ‘broad PR support’ in various markets.
This comes less than a month after HTC appointed Hope&Glory to handle its UK PR account.
Currently, the North American PR account for HTC is held by Waggener Edstrom.