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By Ishbel Macleod, PR and social media consultant

November 18, 2013 | 2 min read

The Electrical Safety Council has unveiled a new ad with Code Computerlove showing a family of life-sized chipmunks that get electrocuted and explode from using faulty electrical equipment

Hosted on YouTube, the video for the charity committed to keeping people safe from electrical dangers in the home will be promoted through social media channels.

Emma Apter, the Electrical Safety Council’s head of communications, said: “We have run a number of safety campaigns in the past but never with exploding chipmunks! But we knew if we wanted to get people to sit up and take notice in social channels we had to do something that suited the medium.

“The run up to Christmas is a particularly important time of year to convey safety messages about the value of buying genuine goods, as people look for ways to save money on gifts such as hairdryers, straighteners and electric gadgets. The video quite clearly shows the consequences of buying knock off goods and we hope it can actually save lives this year.”

Code’s creative director Stefan Shaw added: “This is a completely new approach for the Electrical Safety Council, who wanted to be able to reach as many consumers as possible, cost-effectively, in social media channels. The video, as a disruptive marketing tool, delivers greater standout for important, but often ignored, safety messages.”

Code has also been appointed to design and build a new website for launch in early 2014.

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