Coca-Cola launches summer campaign via Maverick and Nova
Coca-Cola has launched a fully-integrated marketing and advertising campaign, via TV, cinema, point-of-sale, proximity, social media and digital to run until the mid-January part of the summer.
Maverick and Nova collaborated on the campaign
It will repackage Coca Cola products during the promotion.
The campaign will also have an experiential element at selected beaches around Australia.
“Coke will offer Aussies the ultimate refresher, with its oversized Coke Loves Summer Cooler pop-up activations,” Coca Cola said announcing the promotion.
“Consumers will get a chance to beat the heat and cool off with free ice cold Coke products. Surprise and delight music moments will take place at each of the three events at three iconic Australian locations, including an exclusive concert at each venue.”
The experiential events take place at Cavill Ave in Surfers Paradise on the 17th & 18th November, Cronulla Beach on 22nd & 23rd November and St Kilda Beach on the 29th & 30th November.
"Coke is synonymous with summer fun and the Coke Loves Summer promotion celebrates the bond between Coke and Australia's biggest obsessions,” said Coca Cola’s Antoinette Tyrrell.
Nova media has partnered up to produce a bespoke Coke radio show. The experiential campaign has been designed by Maverick.