The toughest brief of the year? We want you to design a Christmas card for your rivals

By Thomas O'Neill, Managing editor

SomeOne/Else

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article

November 18, 2013 | 4 min read

Designing the agency Christmas card can be one of the toughest briefs of the year: not only does it have to achieve stand-out, but there's the small matter that doing work for your own agency can be more exasperating than tending to the most difficult of clients. In an ideal world you'd appoint an outside agency to do it for you, which is where we come in.

We are inviting agencies to tackle each other’s Christmas card briefs. These can be traditional, digital, humorous or deadly serious, just so long as they are creative. The Drum will then publish the best in a special pre-Christmas edition of The Drum.

Our friends over at Digital Podge have been instrumental in getting the ball moving on this and encouraging a little healthy rivalry among some of their guests, and already we have agencies including Amaze, Someone/Else, The Team, Precedent, Cubo and The Zoo at Google all signed up to take part.

Below are a couple of the card designs we’ve received so far, but if you want to get involved or think that you could do better simply email your own Christmas card brief (detailing who you are, what you do, who you are targeting and what message you’d like to convey) to thomas@thedrum.com by no later than 21 November. We will then pair you up with another agency and redistribute the briefs for you to get cracking on.

Amaze’s brief for SomeOne/Else:

Who we are: Established in 1995, Amaze is a leading, full service marketing and technology consultancy. The company’s purpose is to inspire original thinking through a deeper understanding of technology and human behaviour.

What we do: Amaze has proven strength across the entire digital stack from strategy to solution design and global implementation. Amaze integrates the creative mindset of an agency with robust consulting and technology implementation skills, which has allowed it to build a strong reputation in global design & build and eCommerce. Its work currently spans 104 countries in 28 languages for an impressive client list that includes Asics, Bridgestone, Coats, Dyson, Lexus, Odeon, Pizza Hut, Toyota and Unilever.

Who we are targeting: Our Christmas card would usually be sent to our clients, partners and friends of Amaze.

What message we would like to convey: We would like to find a way to demonstrate our purpose statement in a festive way.

SomeOne/Else's card for Amaze:

SomeOne/Else’s brief for Amaze:We're SomeOne/Else, an experience design agency that specialises in digital strategy, interaction design, research and new product development. We work at the intersection between people, brands and technology and strongly believe that when it comes to brands, experience is everything.We look to create meaning and utility in products and services across web, tablet and mobile and our mission is to join the dots, so that no matter which channel a customer uses, they get the experience they deserve. We work with airlines, telcos, banks, gaming companies, car companies, record labels, charities, all sorts.In our work we place a lot of emphasis on understanding and use various design research methods to get under the skin of a problem, we're very iterative and collaborative, making lots of hi and lo-fi prototypes and artefacts to help us and our clients deliver pleasurable products & services into peoples hands. As a business we're targeting people who are looking to disrupt current customer experience and effect change - CMOs, CXOs, CTOs, marketing directors, product managers, brand managers, heads of customer experience.Amaze's card for SomeOne/Else:

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Amaze

Amaze is a leading, full-service digital marketing, technology and commerce consultancy. The company’s purpose is to inspire original thinking through a deeper...

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