Maserati launches ad campaign ahead of a Ghibli launch
The advertising campaign for the Maserati Ghibli model will launch tomorrow ahead of the car launch in early 2014.
Campaign: Creative for Maserati's Ghibli model
The campaign was created by McGarryBowen New York with media planning and buying by Maxus, and will stretch across print, digital and out of home.
A digital partnership with the Telegraph will support the campaign until February 2014, and print ads will be included in titles such as Esquire, GQ, Spectator, The Times and City AM. Out of home placements will include Canary Wharf, Hammersmith and the Eastern Motion.
Andrew Reeves, account director at Maxus, said: “The Ghibli is a new entry point for Maserati and this meant we had to deliver a deeper level of understanding for the marque within a new target audience.
“While clearly aspirational and well known, there is an element of the unknown about Maserati. Our challenge is to educate potential purchasers, building awareness and interest as this new model goes on sale in the UK.”
The advertising campaign will run until early December.
