All Leisure Group appoints Arena to £3m media account
All Leisure Group has announced the appointment of Arena to its £3m media and planning account, covering four of its six brands, following a pitch process.
The remit for newly appointed Arena will include media planning and buying for two escorted tours brands: Travelsphere and Just You, plus two cruise brands: Swan Hellenic and Voyages of Discovery.
“It was always clear that Arena fully understand the market place and we're extremely excited by working with a fresh team full of great ideas,” Andrew Dufty, group marketing director for All Leisure Group, said.
Nicola Harvey, managing partner, Arena, added: “We are really excited to be working with All Leisure Group, across four of their brands. The over 50s market is a growing and evolving sector, and we are excited to ensure ALG is positioned as a market leader in the category. Our media strategy will ensure it meets the changing demands and requirements to engage with the target audience. Our appointment by ALG has not only cemented our, already strong, travel credentials but also added an exciting new client to our portfolio.”
Arena replace the two incumbents on the account, Carat Manchester and Equimedia ltd.
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