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By Jennifer Faull, Deputy Editor

November 14, 2013 | 1 min read

TalkTalk TV has launched a new game featuring the characters from its adverts as part of its sponsorship of The X Factor.

The branded app reflects the TV spot developed by CHI&Partners, asking players to get the ad’s characters to the TV in the shortest time possible for a chance to win tickets to The X Factor.

It can be played on a smartphone or tablet during the show on Saturdays and Sundays and each week a new level is released.

The spot promoting the app features the well known voice of the X Factor, Peter Dickson.

Entertainment Marketing: Movies, TV, Music and Gaming App The X Factor

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