| posted by

Beiersdorf expands MEC remit on €100m media business in Europe

Beiersdorf has retailed MEC to its €35m media account in Italy, as well as adding Spain, Portugal and Greece to the agency’s portfolio.

MEC beat incumbents Havas Media in Spain and OMD in Greece and Portugal to claim the contracts, altogether worth €65m.

GroupM also handles Beiersdorf’s business in the UK, Ireland, The Low Countries, Denmark, Sweden, Norway, Finland and Iceland, while Carat will continue to work in Germany and France.

Personal care company Beiersdorf includes brands such as Elastoplast and Nivea.

Featured by The Drum