14 November 2013 - 4:52pm | posted by | 0 comments

Beiersdorf expands MEC remit on €100m media business in Europe

Beiersdorf expands MEC remit on €100m media business in EuropeBeiersdorf expands MEC remit on €100m media business in Europe

Beiersdorf has retailed MEC to its €35m media account in Italy, as well as adding Spain, Portugal and Greece to the agency’s portfolio.

MEC beat incumbents Havas Media in Spain and OMD in Greece and Portugal to claim the contracts, altogether worth €65m.

GroupM also handles Beiersdorf’s business in the UK, Ireland, The Low Countries, Denmark, Sweden, Norway, Finland and Iceland, while Carat will continue to work in Germany and France.

Personal care company Beiersdorf includes brands such as Elastoplast and Nivea.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...