Account Round Up: Mastercard’s global media activity under review, Financial Times seeks social partner, Chivas Regal appoints digital agency and River wins Holland & Barrett after competitive pitch
Accounts under review
Post Office's £3 million account is under review
The Post Office has unveiled a tender for a PR framework, featuring three lots, with the aim of supporting the communications department in promoting products which increase revenue, and enhance the corporate reputation to grow the business. The contract is valued at up to £3m.
Mastercard’s global media planning and buying activity, said to be worth $200 million (US) is under review.
Vodafone is seeking to combine its global advertising and has tasked its WPP team to hire an agency to undertake the work.
The Financial Times is seeking agencies to run its forthcoming social media activity.
Travelodge is currently reviewing its advertising account following the administration of account holder Rapier.
Account Wins
Shaping Cloud, the software development and technology company, has appointed Studio North to help redefine its overall brand positioning and to create a new brand identity.
Textile company Behrens Group also appointed Studio North to help review its brand architecture and to devise a future brand strategy.
Chivas Regal has announced the appointment of AnalogFolk to handle its global digital account. The appointment for the Pernod Ricard owned whisky brand builds upon AnalogFolk’s existing relationship with the company, as it also works with its Malibu, Luksusowa, Kahlua and Wyborowa brands.
Everything, the software company that makes products ‘smart’ by connecting them to the web, has signed strategic agreements with Omnicom Media Group UK, M&C Saatchi group, RAPP, Draftfcb, and Y&R to become a preferred partner for Internet of Things marketing services.
Holland & Barrett has appointed London-based content marketing agency River to handle its content strategy following a competitive pitch. River will handle all content strategy and production for e-commerce, social media, mobile apps, magazines and in-store screens.
The Yorkshire & Humber Adoption Consortium has appointed BJl to help raise awareness of the viability of adoption, following a four-way pitch.
Wunderman has been appointed by Coca Cola to run its northern European creative brief after a four way pitch.
Colmans has appointed Adam & Eve/DDB to its £5 million advertising broef after a three way pitch against Mother and Karmarama.
The AA has appointed VCCP to its creative account following a three way pitch, replacing McCann.