Andrew Price named chief creative officer at Factory Design Labs
Factory Design Labs has promoted Andrew Prince to the role of chief creative officer as part of its on-going expansion plans, which have this year seen it open offices in Verbier and Shanghai.
Price will oversee the creative output from the agency, which counts The North Face and Oakley among its clients, and help deliver all elements of client campaigns, from concept, design, and digital through to broadcast.
Price said: “I lead by letting my teams take risks. That’s what encourages alternative thinking, and that’s the kind of thing I’ve always thrived on. Factory’s approach would seem out of place on Madison Avenue.
“We dive into the brands we represent and we always speak authentically. Everything we do is about resonating with the most critical consumer: our clients’ core audience. As a result, people want to work with us and for us because you can be yourself. And with other senior leadership changes and our on-going expansion plans, we are poised to continue making a series impact globally in 2014 and beyond.”
Price has worked with Factory Design Labs since 2000 and was most recently its executive creative director.