UKTI engages Brass to promote new campaign helping SMEs trade globally online
UK Trade & Investment (UKTI) has selected Brass to handle a campaign launch aimed at helping SMEs to develop global markets by trading online.
The activity will promote a package of government support ranging from workshops and masterclasses to website reviews and matched funding, helping SMEs use the web to trade globally.
Of the campaign Brass chief executive John Morgan said: “This campaign will help SMEs start to venture into online trading with confidence. It will target businesses that range from the inexperienced, novice internet user who currently trades from ‘bricks and mortar’ premises to more experienced traders who might benefit from refining their e-commerce approach.”
An integrated campaign developed by Brass will commence the campaign in December 2013, targeting SMEs at different stages of their internet journey.
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