Sydney’s BMF execute coffee campaign for Aldi
Sydney’s BMF has designed a campaign for client Aldi to promote its Expressi capsule coffee machine range.
The campaign is executed across cinema, outdoor and online channels.
"The 'aspirational' approach historically reserved for pretentious perfume ads, has recently crept into the coffee category,” said Carlos Alija and Laura Sampedro, ECDs at BMF, in a statement attributed to them.
“We thought we could talk about a premium coffee product and take it to somewhere a little more refreshing by injecting Aldi's quirky tone of voice."
In a statement attributed to an Aldi spokesperson, the company said it was thrilled with the new work for Expressi.
“We have managed to create a campaign that feels unique to the Expressi brand whilst continuing the tongue-in-cheek ALDI tone we've been developing over the last few years," the statement said.
The campaign went live on Sunday.
Coffee image via Shutterstock