Kelloggs in double apology after Twitter gaffe
Cereal brand Kelloggs has issued two apologies via Twitter for what it acknowledged was a ‘distasteful’ prior tweet promoting its Give a Child a Breakfast campaign.The brand tweeted: ‘1 RT = 1 breakfast for a vulnerable child’ from its @KelloggsUK account to over 19,000 followers.The tweet, which has since been deleted, drew a barrage of criticism from many of the company’s followers, who perceived the tweet as implying that the campaign was conditional upon receiving sufficient support.Kelloggs has issued two apologies, although its message: ‘We want to apologise for the recent tweet, wrong use of words. It’s deleted. We give funding to school breakfast clubs in vulnerable areas,’ provoked twitter user @The_No_Show to retort: “‘Not “wrong use of words”, you said exactly what you meant to say. It was just a lousy social marketing plan.’”The campaign is aiming to donate 2 million breakfasts via its campaign.
The 'wrong use of words'
We want to apologise for the recent tweet, wrong use of words. It's deleted. We give funding to school breakfast clubs in vulnerable areas.
— Kellogg's UK (@KelloggsUK) November 10, 2013We’d like to sincerely apologise for our distasteful tweet yesterday. We accept full responsibility for any offence we have caused.
— Kellogg's UK (@KelloggsUK) November 11, 2013“@KelloggsUK: 1RT = 1 breakfast for a vulnerable child” Anyone else find this kinda creepy? Like sayin "Help us advertise or kids go hungry"
— James Wong (@Botanygeek) November 9, 2013It is sad that to feed our nation's children we must RT "@KelloggsUK: 1 RT = 1 breakfast for a vulnerable child"
— Linda Sandvik (@hyper_linda) November 10, 2013