The Economist launches US advertising blitz asking people to ‘Get a World View’
The Economist has launched its first major advertising effort in the past few years with a campaign from BBDO New York.
Aptly titled ‘City Blitz,’ a series of print ads are running across billboards, coasters and bus panels. They feature common objects like binoculars, a globe, a Rubix Cube and a Piñata and aim to covey The Economist as a unique publication offering global insight and opinion.
The copy on the creative assets asks people to ‘Get A World View. Read.’ with The Economist logo placed next to it.
The activity also includes an experiential extension involving a ‘Hot Potato’ food truck.
The branded truck offers free hot potatoes each labeled with an issue, like 'same sex marriage' or 'gun control.’ The idea is that the ‘hot potato’ issues of the day are literally being put into the hands of customers.
Alongside the trucks are Brand Ambassadors who engage with customers in discussion about the topics and the magazine.
Potato trucks have already appeared in Boston and Philadelphia.
The US campaign comes after The Economist expanded its 'Where Do You Stand?' campaign in the UK. The series of ads running in the Underground present arguments for and against Britain’s membership of the European Union, fracking as an energy solution, and the use of electronic surveillance by governments around the world.
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