8 November 2013 - 4:04pm | posted by

Coca-Cola Christmas ad to hit screens during X-Factor

The traditional starting bell for the Christmas countdown will sound on Saturday night when the Coca-Cola Christmas ad launches during the X-Factor.

The ad, featuring the seasonal Coca-Cola Christmas trucks, is the same as those of previous years but will end with the #holidaysarecoming official hashtag.

It will premiere alongside John Lewis' eagerly-awaited Christmas ad, released on Friday, during Saturday night's X-Factor.

Wider activity will see Coca-Cola introduce a new TVC in the UK entitled 'Shooting Star'. It will air on the 23 November and focuses on a central theme of delivering good deeds during the Christmas season. The spot shows the well-known Coca-Cola Santa as well as people carrying out acts of kindness for the ones they love and plays out to a soundtrack by Elvis.

As with previous years, the Coca-Cola Christmas Truck is back on tour, stopping off at the kindest hotspots and cities across the country that were identified through research carried out by Coca-Cola. A dedicated hub has also been set up on CokeZone, highlighting where the truck will be during the tour.

Bríd Drohan-Stewart, marketing director for Coca-Cola Great Britain explained: "Coca-Cola has become synonymous with spreading festive cheer and our Christmas campaigns, old and new, mark the unofficial countdown to Christmas. Shooting Star's central creative remains true to the brand's core values of spreading happiness around the world".

Christmas themed packaging has already been rolled across the brand. Carrying on its 'Share a coke with...' activity, this year's cans and bottles encourage consumers to 'Share a Coke with Santa'. Fans will also be able to digitally customise a special ribbon designed bottle to send to friends and loves ones via the Coca-Cola Facebook page.

Coke has also taken over the Piccadilly Sign, which will play the ‘Holidays are Coming’ spot to Christmas shoppers as they pass through the area.

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