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By Ishbel Macleod, PR and social media consultant

November 7, 2013 | 1 min read

Waitrose has today unveiled its second ad in its ‘the story of…’ Christmas campaign, this time focussing on ‘The story of giving the perfect Christmas dinner’.

The ad, created by BBH and Waitrose’s in-house team, focusses on Waitrose farmer Jonathan Martin, as he tends to turkeys on his farm in Lincolnshire.

Martin said: “I am really proud to be featuring in the Waitrose Christmas TV ad to showcase the care and attention that we put into rearing our turkeys. I love being a farmer - for me it is a lifestyle rather than a job and working with Waitrose for over 20 years has always been a pleasure. Filming the ad was great fun and not quite your average day on the farm!”

The ad is set to be launched this evening.

Waitrose

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BBH

Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

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