'Impartial, balanced, edgy' online news site launches in Australia
A new online news source and opinion site that aims to be distinctive and edgy has launched in Australia, positioning itself as a rival to the Huffington Post brand.
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TheBigSmoke.com.au, aims to deliver “impartial, balanced and edgy content” went online this week.
"We believe Australia needed a new player. We wanted to create a platform that is politically unaligned, independent and fearless,” said publisher Alexandra Tselios.
“Our research has shown that Australian professionals are sick and tired of the current media landscape consumed with biased opinions and sensationalised stories.
"The Big Smoke caters to the discerning reader who is not necessarily a political junkie but wants a snapshot of the current political climate. A focus on the arts, politics, gender equality and popular culture (albeit with a bitchy twist), is what the site is all about."
Former journalist Derryn Hinch is amongst those who have signed on to contribute.
"TBS is not weighed down by hard-bitten journos, but draws primarily from two streams; dynamic, emerging writers with their ear to the pulse of society, and high profile public figures who are some of Australia's game-changers. We also have some of Australia's boldest, sassiest, angriest and funniest writers on board," Tselios said.
"While most, if not all Australian media outlets, confuse being balanced with being polarised against the 'other side,' The Big Smoke sits squarely in the middle of the political spectrum, providing a voice to contributors on both the right and left. We won't play the game, we let our writers do that."
The site currently carries adverts by brands Republica Coffee, Serendipity Ice Cream, Immortal Skin and Darlo Drama.