Y&R appointed to Supersports account in Thailand
Y&R Vietnam has won the digital account for Thai sports retailer Supersports in Vietnam after a three way competitive pitch. The agency recently won the accounts of Burger King and Remy Martin in the region.
Matthew Collier of Y&R
"Y&R's creative strength stood out from the first presentation,” said Joshua Pycroft of CRC.
“This was supported by relevant local insight, and a sound grasp of the type of online presence Supersports would need, both in the short-term and down the line.
“We also felt that Y&R's young and dynamic company ethos matched our own, and that of the brands we represent."
Y&R Vietnam CEO Matthew Collier said: "Vietnamese consumers are spoilt for choice, but Supersports brings all the best global brands under the one roof.
“This is a new retail concept in our market, making this both an exciting and challenging assignment and one that plays to our strength of leveraging digital to connect with the emerging Vietnamese urban middle class."
Y&R Vietnam will run the client’s website and digital marketing.