Taboo Group rolls out Crocs campaign
Melbourne agency The Taboo Group has developed an online campaign for client Crocs, tied in with the visibility of the Melbourne Cup.
Libby McEniry, brand manager of Crocs Australia & New Zealand said the theme was aimed at women struggling out of the race grounds after a long day in heels.
"Seeing the reactions of women rescued from their barefoot walk was a lot of fun, but for Crocs, it was more than a rescue,” she said.
“We really want to get the message out there that we are so much more than a clog these days. For years our brand has been synonymous with "that shoe" but our goal is to share the experience of what our shoes are really about - comfort, colour, fun and innovation - by getting every Australian into a pair of our thongs this Summer."
Symon van Haalen, account director at Taboo said: "Comfort and the Spring Racing Carnival aren't words that get used together. We hope that women will related to the video, and coupled with topical nature of the launch, share it with friends."
The clip was filmed by PurpleMonky.