Santa goes undercover at Ikea in advert by Åkestam Holst
Ikea has unveiled a Christmas ad, created by Swedish advertising agency Åkestam Holst, showing Santa undercover.
The ad shows Santa stocking up at Ikea, with various children noticing who the bearded man is.
When he gets in his car, he is asked if anyone recognised him, to which he replies ‘I don’t think so’.