Little Tikes sets its sights on viral success with pre-Christmas ad
Every wondered who ran the Little Tikes factory? Well wonder no more as the toy brand gives you a look behind the scenes in a new ad starring an unlikely executive team.
The spot is a brave move away from the usual ads for a toy brand. Devised by Concrete Media, the full two and half minute version features a fake CEO giving viewers a spoof tour of the Ohio factory where kids play the part of ruthless executives rather convincingly – brainstorming, making deals and firing some poor guy called Mel.
In between the scenes the brand manages to promote its popular Cozy Coupe as well as some other toys ahead of Christmas.
A 60-second cut of the film has also been released for TV and online.
“Little Tikes are part of the American zeitgeist,” explained Michael Younesi, creative director at the agency. “Their advertising thus far has been limited and in the style of your typical toy commercials, so to craft something that was broader and engaging to all ages which could make a huge impact virally, was an initiative spawned from our creative think tank. It was fun transforming this well-known and loved brand to the future of advertising.”
The ads will run across the traditional formats of national broadcast and cable to specifically target children and millennial mums.
To drive awareness online, special bonus footage has also been released giving behind the scenes Factory Bloopers.