Windows Phone is mounting an increasingly potent challenge against Apple’s iOS platform in Europe; according to the latest data published by Kantar Worldpanel ComTech.
This shows that one in 10 smartphones sold in five major European markets now utilises the software with it even managing to overtake iOS in Italy and gaining traction in emerging markets.
In Britain Windows now accounts for 11.4 per cent of the market, ahead of BlackBerry with 3.1 per cent but behind both iOS (27 per cent) and Android (58.4 per cent).
Dominic Sunnebo, strategic insight director at Kantar explained: “August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull. The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain, the US and Australia.”
Google’s Android operating system continues to dominate in the UK, Germany, France, Italy and Spain with a 71.9 per cent market share.