6 November 2013 - 11:17am | posted by | 0 comments

Google takes to the streets of London with 'Google Outside' pilot

The 160 sites are now live across London The 160 sites are now live across London

Google has worked with R/GA London to launch Google Outside, a pilot scheme that brings search outdoors running across 160 sites in London providing information on local attractions, weather and travel information.

Designed to help Londoners and tourists alike, the screens use the same Google Now technology which is used in smartphones to provide location-based, real-time information.

Split across 100 bus shelters and 60 tube stations the 160 digital screens use bespoke search technology incorporating a journey planner, city guide and weather reporter. If there are delays on the Underground the screens may suggest alternative travel information for example, or on dry days promote outdoor activities.

R/GA London worked with Google on the concept and strategy behind the trial as well as the back-end technology behind its execution.

A Google spokesperson told The Drum: “We are currently testing a new way of helping users get the most out of London, as we want people to enjoy Google wherever they are. The Google search app has so many great features that people can use outdoors, and we thought various spots in London would be give people a chance to experience it for a while.”

The media agency involved was Manning Gottlieb OMD, with the digital campaign planned, bought and delivered by Talon and Grand Visual.

R/GA London

R/GA London, the European hub of the R/GA network, is a full-service agency that, through the creation of products, services and communications,... Read more

Don't miss out... Get your Advertising news by email

See all specialist newsletters

17 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...