Bacardi-Martini vodka brand invites fans to ‘join the pack’ and become an Eristoff Night Wolf
Eristoff, the vodka brand from Bacardi-Martini, is inviting fans to ‘join the pack’ as part of a campaign created by Happiness Brussels.
Howling fans are encouraged to record a movie of their best howling and load the video directly onto the Join the Pack ranking page where other viewers can Like howls and nudge their favourite Eristoff howling wolves up the rankings.
Gregory Lienart, brand manager at Bacardi Martini Eristoff Belgium, said: "This is Happiness’ first work for Eristoff and they’ve nailed it totally. “Join the Pack” connects to the wolf hiding deep inside every one of us and then lets it roar. It invites fans to gather their pack to support them and then to get out into the night; all the qualities that perfectly represent our life ethos: "The Night Is Yours."”
The top 50 finalists will be invited to howl live via a webcam to a pack of real wolves living at the UK’s foremost wolf sanctuary, the Wolf Conservation Trust located outside London.
If the wolves welcome the fan into the pack by howling back at them the fan becomes an official Eristoff Night Wolf and automatically wins 4 VIP tickets to dance music event I Love Techno.
Niek Eijsbouts creative director at Happiness Brussels, said: "The challenge was how to engage people through social media in the run up to I Love Techno and leverage Eristoff’s sponsorship. The Ibiza summer clubs are closed but the cool nights of Belgium are welcoming Eristoff night wolves for a night to remember. With Join the Pack real night wolves get a chance to gather their pack on Facebook before running to I Love Techno if they win tickets.”
Produced in Georgia, the “land of the wolf”, Eristoff’s logo is a wolf howling at a crescent moon.
Content created with:
Happiness Brussels
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