Archibald / Williams has been appointed by bakery brand Golden following a three-way competitive pitch
Archibald / Williams will undertake Golden's strategic and creative work including advertising, across its range of breakfast and snacking products.
Archibald/Williams has been appointed by Golden
"With renewed investment in the Golden brand we're really excited to work with Archibald / Williams to help the brand grow and maintain its iconic status,” said Barry Clare, marketing manager at Golden.
Bram Williams of Archibald / Williams said: "Golden is an Australian classic and this is a great opportunity to spark up the latent love for the brand."
Golden had no incumbent agency in place and the win represents a new marketing initiative for the brand.