AKQA London ad guy makes everything in real life look like an Instagram photo

Do you think everything looks better under an Instagram filter? If so, you’re not alone as Brazilian artist Bruno Ribeiro, currently working at AKQA London, has kicked off a project where he physical filters some of his favourite London spots.

Attached to anything nearby, a cardboard frame has been designed to look like an Instagram post, complete with location marker and a coloured filter in the middle in that popular sepia tone.

Ribeiro is documenting his installations and people using them on the dedicated site, reallifeinstagram.com.