Whybin/TBWA design New Zealand Tourism campaign
Whybin\TBWA Sydney has designed a campaign for New Zealand’s Canterbury region aimed at West Australian travellers.
Whybin\TBWA Sydney campaign promotes new direct flights
It promotes Air New Zealand's twice weekly direct flights between Perth and Christchurch.
"The campaign is about showing West Australians the diversity of the experiences Christchurch and Canterbury have on offer in the hope they'll want to jump straight on the new direct service,” said Christchurch and Canterbury Tourism chief executive Tim Hunter.
"We are hoping to see significant opportunities for growth from the introduction of direct flights from the booming West Australian market in both business and leisure visitor numbers."
Tourism New Zealand general manager for Australia Tim Burgess said: "West Australian travellers are generally staying longer and spending more making them an attractive prospect for New Zealand."
Air New Zealand general manager for Australia Leanne Geraghty said "Air New Zealand is delighted to commence twice weekly direct service between Perth and Christchurch.”
She added: “The addition of this service further strengthens the CC3.jpgnetwork we provide in partnership with our trans-Tasman alliance partner Virgin Australia, by providing ease and convenience for leisure and business visitors alike to experience both cities and their surrounding regions."
The growth in West Australian visitors to New Zealand has outpaced other Australian states with a 22% increase in visitors since 2010. The campaign is a joint marketing venture between Christchurch and Canterbury Tourism, Tourism New Zealand, Air New Zealand, Christchurch International Airport, Tourism Holdings and a collective of Positively Wellington Tourism, Destination Marlborough, Interislander ferries and Kiwi Rail.