Swarovski launches first-ever campaign targeting North Americans

Swarovski has launched its first-ever North American integrated campaign specifically targeting the US market.

Titled ‘Get Caught in Your Swarovski’, the creative features women ‘getting caught’ in everyday situations with pieces from the brand and aims to show that any moment is a Swarovski moment.

The activity, developed by Red Tettemer O’Connell + Partners, has been supported with digital, social, print, event and OOH, as well as a 'Station Domination' in November leveraging large scale banners and two sheets train wraps.

A dedicated microsite has also been built which informs fans of events, nearest stores and the jewellery used in the campaign.

Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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